Ecommerce design trends

2016 is to become a year of responsive design and quick-to-load websites. Here we share our opinion on key trends in ecommerce development.

Convenience is a king


Difficulties in economy involve website owners to conversion estimation and its increasing. The increase in popularity of all kinds of A / B-test revealed common patterns that influence the effectiveness of any website, but especially in online commerce with high traffic where the same visitors make the same steps to make a purchase. This leads to the fact that the sites are similar to each other and are allocated exclusively with proposals and the way products are presented.

Despite the high requirements to the description and the pictures of goods sold, you can select a number of technical features that have a positive effect on the conversion:

1. The presence of an adaptive version for mobile devices.
2. Easy access to the most important information for it: delivery methods, payment guarantees.
3. Large and bright buttons of products shelving and ordering.
4. order with a minimum number of steps, with a minimum number of mandatory fileds to fill up.

Already familiar with its simplicity Flat-design makes higher demands on the part of the user. Therefore, special attention should be paid to how comfortable is order placing, but not to the red or blue frame in the form  that could play a little role in total conversion gain.

Flat and Material Design Race

If we look at the end of 2015 and 2016, the main trend in web design, which is still gaining momentum, is adaptation to all types of devices. A typical slogan comes as
"No device-adaptive websites, it's only websites and inconvenient websites".

Among other things, it may be noted:

  • Flat Design gets in the minds of users and developers.
  • Material Design, which is imposed mainly with products of Alphabet and Google, opposites flat design but still keeps in trend of minimalism.
  • Interface personalization primarily relates to a number of mobile applications and websites as well.

All trends in general are due to objective reasons. While iOS and Android OS are winning a kingsize marketshare, websites and applications get adapted to new reality.

Technical aspects

It has not gone away with large photos and heavy videos, but their treatment changed - we began to use brighter and bolder colors. Ongoing focus on the product details is still in trend. This example is well illustrateв with the Apple website - take the smallest details, increase, considere and create an image of attentive-to-details developers.

Animation becomes larger and it becomes more intelligent. We should also highlight such technique as scrolljacking, when content changes during mouse scrolling. Lately we wrote on animation and other Easy-to-use Design Tools, which you may find very useful.

Websites have become heavier, so the developers are looking for ways to keep the user until the page is loaded to the end. One of them is the pre-loading structure. Facebook is that example. This, of course, is not ecommerce but a good benchmark to set trends worldwide. First, the structure of the page is loaded, and the content loaded then.

Popup windows are asked to call back, download, send an application back to the basket and write to the manager. They are useless to close - they appear again. This trend hauntily lives, but goes into decline and becomes personalized with offer discounts and contact names.

About The Author

MW covers marketing technology for Websimka,
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