Web Design Trends in 2016

Advances in technology, the impact of other areas such as graphic design, have provided new opportunities for website improving. A number of emerging issues makes web designers pay attention to these features. Their challenge is to develop a design that will work well and look great on a variety of devices. At the same time more and more difficult to stand out from many similar sites.

What's new


Extensive use of templates makes less efficient structure, and web sites based on them are forced to look for ways to achieve identity. I propose to consider a few trends that can be expected in the current year. By following them, you will be able to take into account customer expectations and solve problems.

Material design & Flat 2.0

Material design proposed by Google embodies principles Flat 2.0, namely - it expresses a metaphorical view of the world from the perspective of technology, which ultimately offers users visual cues to interact with the website. Material design continues to gain popularity, and it means that we are increasingly going to meet the corresponding forms, grids, ikonografiku, typography, color of the websites. This style is comfortable enough to understand, because it involves minimalism in the visual representation, the use of an abundant space, while maintaining diversity. Moreover, the design of the material due to its quality fits perfectly into the concept of responsive web design. The modern incarnation Flat 2.0 we will see experiments with implicit gradients, textures, shadows and highlights, which will add more depth to the image.

material design.png

Changes in the structure of web sites

Many of the templates upon which millions of similar websites are developed, begin to lose their effectiveness. Web designers are forced to look for new solutions to preserve the individuality and efficiency of interaction with users. In connection with this popularity Landing possible decline and the appearance of restrictions on their use. Pages are getting longer, the experience of use of Landing is no longer a new and surprising shortcomings become more apparent in this format.

Recently, we often encounter the division website layouts into separate rectangular section, allowing a clear view of fragment content with different functionalities. The modular structure allows each member to be independent, but ultimately play a role in the overall picture of the website. This principle makes it easier to adapt the web design to a variety of devices.

structure changes

At the same time it will be possible to observe the transition from the rigid classical networks to more flexible, which allows to combine the modular structure, interactivity and other relevant features of web design.

If in recent years, attention was paid to design adaptation for mobile devices due to the growing experience of the use of smartphones to surf the Internet, but this year it is expected a mixture of elements of desktop and mobile versions in favor of the most effective solutions.

Dynamic design

In pursuit of the users attention web designers try to develop the most interesting design for this are increasingly using dynamic design. It plays an important role for mobile devices, where it is important to keep the user's attention for a long time when scrolling through a long page. For example, a relatively new and already popular technique is parallax scrolling, which suggests that as you scroll through the page background image moves slower than the layer with the content in the foreground. This effect create a sense of non-uniform motion can reduce the number of visitors, leaving the site quickly without much participation.

dynamic design

Another trend is interactive design, involving the participation of the user. The visitor makes a little action to start the animation on the website. This technique is able to capture the user's attention and surprise him. In addition, an interactive design offers more opportunities for storytelling.

Unique visual content

In the near future will increase the importance of the visual content offers a unique quality. Priority will move to the widespread use of stock images for the development of the individual illustrations for a specific brand. The image on the web site should be not only beautiful, but also to clear any screen resolution, which will be achieved through the use of scalable vector graphics.

More attention to the color

This year, in web design, we can see a rich color palette with new combinations, using different shades of the same color. The role of color in design is increasing for several reasons. First, among the many identical sites, developed on the basis of common templates, it is possible to stand out thanks to the unique color scheme. Secondly, recent studies have shown that the choice of colors in the design of your website can have a significant impact on the purchasing decision or other act. More useful information about the color here.

colorful websites

The use of large-scale video

Over the last couple of years is very large image became especially popular to use on websites. Studies have repeatedly confirmed the positive effect of this technique on the web site conversion. Today we can see the same trend for large-sized video. By its nature, video quite easily seen and is more attractive than text. It can act as an additional channel of interaction with the users, to carry out a training function. Videos can be used as a background element, thereby giving the individual website, "reviving" him.

video content

The growing role of typography

New technology does not limit the web designers in the selection of fonts. In the coming year we can expect greater use of artistic fonts can personalize the website. As part of the increasingly popular flat design use interesting fonts large size can be an excellent visual solutions. In addition, more attention will be paid to the attractiveness, legibility and size of the font for writing the main text, since it has an impact on the overall perception of the site. More useful information about the fonts here, Awwwards, Typekit.


Qualitative information content

The emergence of a variety of topics and templates for developing websites aroused particular interest in Landing, which at the moment is already widely used. At the same time it becomes increasingly difficult to keep the attention of users, scroll to the end. Motivate the client can not only at the expense of interesting effects, but also with the help of high-quality content in forms such as a video about the product or service, infographics, articles, thematic and scientific research, etc.

The combination of the appearance and functionality of the web site

No registration will not force the user to stay on the site, which from a functional point of view is not able to solve his problem. This is especially important for e-commerce market. It says that when designing a website must proceed not only from the web design trends, but also on usability principles.

To summarize, it is important to note that following this trend should be based on the specifics of your website, content and target audience. It is worth to focus on those areas that are most important in a given situation. Congestion interactive effects, the combination of "bold" color solution with massive complicated fonts, working for an audience unfamiliar Web site structure and other unnecessary follow trends do not improve the efficiency of the website. In addition, some of these trends in a few years will have a part of history. In this regard, the main landmarks in the development of the design should be consistent with the principles of usability and following the trends that are really able to improve the performance of your website.

About The Author

MW covers marketing technology for Websimka,
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